search query: @indexterm Marketing information / total: 193
reference: 14 / 193
Author: | Nancarrow, C. Wright, L.T. Page, J. |
Title: | A study in international marketing: the development of a consumer database marketing |
Journal: | Journal of Marketing Management
1997 : OCT, VOL. 13:7, p. 625-636 |
Index terms: | INTERNATIONAL MARKETING MARKETING INFORMATION DATA BASES ACADEMIC RESEARCH |
Language: | eng |
Abstract: |
SCIMA