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| Author: | Li, E. Y. McLeod, R. Jr. Rogers, J. C. |
| Title: | Marketing information systems in Fortune 500 companies: a longitudinal analysis of 1980, 1990, and 2000 |
| Journal: | Information & Management
2001 : APR, VOL. 38:5, p. 307-322 |
| Index terms: | INFORMATION SYSTEMS MARKETING MARKETING INFORMATION MIS |
| Language: | eng |
| Abstract: | Soon after the MIS concept was formed in the mid-1960s, the marketing function applied it to its own information needs, creating a formal effort called the marketing information system, or MKIS. This study surveys Fortune 500 companies to reveal their pattern in MKIS usage. |
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