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| Author: | Schmidt, A. |
| Title: | Indikatoren für Erfolg und Überlebenschancen jünger Unternehmen |
| Journal: | Zeitschrift für Betriebswirtschaft
2002 : VOL. 72:ERGAN/5, p. 21-54 |
| Index terms: | NEW ENTERPRISE ENTREPRENEURSHIP COMPANIES MEASUREMENT SUCCESS DECISION ANALYSIS MANAGERS |
| Language: | ger |
| Abstract: | Searching for the determinants of business success it is a challenge to find appropriate and measurable indicators for the apparently easy to grasp concept "success". Measuring new venture success there are pecularities to be taken into account especially deriving from the different stages of the new firm development and from the entrepreneur's decisive position as owner-manager. Therefore, new venture success should be measured considering the different stages of development. Beyond financial indicators of success immaterial indicators should be applied, that can be derived from the entrepreneur's private life plan (original in German). |
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