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| Author: | Littler, D. A. Sweeting, R. C. |
| Title: | Innovative business development : selection and management issues. |
| Journal: | Futures
1987 : APR, VOL. 19:2, p. 155-167 |
| Index terms: | NEW ENTERPRISE CORPORATE PLANNING VENTURE MANAGEMENT BUSINESS APPRAISAL SENSITIVITY ANALYSIS |
| Language: | eng |
| Abstract: | A firms's growth can be achieved by internal growth or by acquiring new businesses. The means management uses to assess potential new business acquisitions (financial and marketing factors, managerial instinct and predilection) are examined. The development of businesses new to the firm is especially important where there are significant movements in demographic, economic and technological forces that effect and even undermine some or all of the company's existing business activities. The nature of new business development requires non-traditional managerial approaches. |
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