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Author: | Mitchell, D. E. |
Title: | A growth strategy for start-up businesses. |
Journal: | Journal of Business Strategy
1988 : JUL-AUG, VOL. 9:4, p. 45-48 |
Index terms: | NEW ENTERPRISE CORPORATE STRATEGY EMPLOYEE PARTICIPATION |
Language: | eng |
Abstract: | The most succesful start-up businesses are those whose founders integrate their personal goals into the strategy and ongoing operations of the company. The development of the all-important statement of "end goals" for the business occurs by answering the following basic entrepreneurial questions: What does one want from its business? - How will one measure its success? - What are one's priorities? - Money? Service? How much of each? How far is one prepared to push the company and itself to achieve the goals? Rarely does a person who takes a company up in size also do as well in reducing its scope. The realization that the strategy for downsizing may have to be carried out by someone other. |
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