search query: @journal_id 11 / total: 1934
reference: 9 / 1934
| Author: | Peel, J. |
| Title: | Communication must be holistic |
| Journal: | Banker
2000 : OCT, VOL. 150, p. 121-122 |
| Index terms: | COMMUNICATION RETAIL BANKING CUSTOMERS |
| Language: | eng |
| Abstract: | Banks wishing to cater for customers who want a relationship with them must use a multiplicity of communication channels, not just the Internet, says Jeff Peel of Amacis. Customer relationship management (CRM) is much talked about these days. All types of organisation want to have meaningful relationships with customers. The language of marriage has entered commercial life. People do not buy things any longer; they augment their relationship with a supplier. And from supplier's point of view, that presents powerful opportunities for cross- selling, targeting and clustering. |
SCIMA