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| Author: | Jarach, D. |
| Title: | The digitalisation of market relationships in the airline business: the impact and prospects of e-business |
| Journal: | Journal of Air Transport Management
2002 : MAR, VOL. 8:2, p. 115-120 |
| Index terms: | Airlines Electronic commerce Internet Competitiveness Digital technology |
| Freeterms: | e-commerce e-business WWW |
| Language: | eng |
| Abstract: | Internet potentially permits carriers to get significant economic and competitive benefits beyond those simply coming from e-commerce. A wider e-business perspective may assure a one-to-one relationship with target customers, with a consequential fine-tuning of a firm's system offer. |
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