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| Author: | Knorr, A. Arndt, A. |
| Title: | Alliance strategy and the fall of Swissair: a comment |
| Journal: | Journal of Air Transport Management
2004 : MAR, VOL. 10:2, p. 119-123 |
| Index terms: | |
| Language: | eng |
| Abstract: | Swissair's rapid decline from being one of the industries' most renowned carriers into bankruptcy was on the one hand the inevitable consequence of a fundamentally ill-conceived alliance strategy - rather than just a badly implemented one - that undermined Swissair's reputation as a high-quality carrier. On the other hand, the company's inability to coordinate effectvely its own operations with those of Crossair, its regional subsidiary was another |
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