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Author:Freathy, P.
Title:The commercialisation of European airports: successful strategies in a decade of turbulence
Journal:Journal of Air Transport Management
2004 : MAY, VOL. 10:3, p. 191-197
Index terms:Airports
Retailing
Commercialization
Freeterms:Commercial strategy
Language:eng
Abstract:In conclusion of this paper, an understanding of the commercial strategies adopted by airports has to be understood within the context of a dynamic industry where consumer change, legislative provision and political upheaval continue to reconfigure the sector.
SCIMA record nr: 256076
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