search query: @indexterm CONSULTANCY / total: 194
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| Author: | Foster, A. |
| Title: | Saatschis isn`t working. *SAATCHI & SAATCHI |
| Journal: | Management Today
1988 : APR, p. 38-44 |
| Index terms: | PERFORMANCE MEASUREMENT CONSULTANCY |
| Language: | eng |
| Abstract: | With the new structure in place Saatchi was genuinely able to offer for the first time a global advertising service to its clients, having been its chief verbal exponent for years. The argument in favor of global advertising runs that that clients can advertise a product with the same marketing strategy, even the same ad the world over. The challenge for the group is to ensure that creativity does not diminish as the company moves away from its natural territory. With a number of senior executives new to their posts there will of necessity be a high learning curve. |
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