search query: @indexterm CONSULTANCY / total: 194
reference: 127 / 194
Author: | Kessler, L. |
Title: | Get the most bang for your PR dollars. |
Journal: | Journal of Business Strategy
1989 : MAY-JUN, VOL. 10:3, p. 13-16 |
Index terms: | PUBLIC RELATIONS CONSULTANCY CORPORATE STRATEGY |
Language: | eng |
Abstract: |
SCIMA