search query: @journal_id 79 / total: 1943
reference: 19 / 1943
| Author: | Butcher, D. |
| Title: | Doing a disservice. How to ditch the disservice culture |
| Journal: | Management Today
2003 : SEP, p. 62-65 |
| Index terms: | Corporate culture Service Customers |
| Language: | eng |
| Abstract: | Response management is a skill vital to winning and nurturing customers. New business is every firm's lifeblood, but too often sales enquiries through email and the web go unanswered. Information technology (IT) can help convert these prospects into cash, but only after some good old-fashioned planning. |
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