search query: @indexterm Foreign investment / total: 1949
reference: 323 / 1949
| Author: | |
| Title: | Relationship marketing the Chinese way |
| Journal: | Business Horizons
2000 : JAN/FEB, VOL. 43:1, p. 16-24 |
| Index terms: | Culture Relationship marketing Multinational companies Foreign investment China Asia |
| Freeterms: | Business community |
| Language: | eng |
| Abstract: | China's tradition of guanxi is ready-made for investors wanting to develop marketing relationship strategies. But there are subtle differences between Western and Chinese ways of doing things. It has long been recognized that maintaining personal relationships is one of the major dynamics in Chinese society. In recent years, many studies have identified the importance of business relationships for doing business in China. |
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