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| Author: | Henderson, J. C. |
| Title: | Communicating in a crisis: flight SQ 006 |
| Journal: | Tourism Management
2003 : JUN, VOL. 24:3, p. 279-287 |
| Index terms: | Airlines Tourist industry Crisis management Singapore |
| Language: | eng |
| Abstract: | The author analyses the early reactions of Singapore Airlines to the crisis caused by the first fatal crash in the history of the main company within the context of crisis management theory. The accident is explained and company responses are reviewed, with emphasis on the communication strategies adopted and media reporting. |
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