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| Author: | Chiam, M. Soutar, G. Yeo, A. |
| Title: | Online and off-line travel packages preferences: A conjoint analysis |
| Journal: | International Journal of Tourism Research
2009 : JAN/FEB, VOL. 11:1, p. 31-40 |
| Index terms: | tourist industry tourism travel Internet conjoint analysis Singapore Asia |
| Language: | eng |
| Abstract: | A number of travel package attributes impact on people's choices according to the results of past research. This study uses conjoint analysis to examine the impacts of a number of elements, that is, price, package characteristics, travel agents and a seal of approval in online and off-line environments. It is found that price had the biggest impact, although travel agent and airline reputation and trustworthiness also impacted on people's preferences. However, there were no significant differences in the attributes' impacts in the online and off-line environments. |
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