search query: @indexterm netherlands / total: 1955
reference: 265 / 1955
| Author: | Harzig, A. |
| Title: | Cross-national industrial mail surveys: why do response rates differ between countries? |
| Journal: | Industrial Marketing Management
2000 : MAY, VOL. 29:3, p. 243-254 |
| Index terms: | INDUSTRIAL MARKETING NETHERLANDS INTERNATIONAL |
| Language: | eng |
| Abstract: | This article describes the results of a cross-national industrial mail survey in 22 countries. Response rates are shown to vary considerably across countries, and several explanations for these differences in response rates are put forward and tested. The results show that, when compared with nonrespondents, respondents are geographically and culturally closer to the Netherlands (the country from which the questionnaires were sent), are more internationally oriented, work in smaller subsidiaries and in companies not listed on the Global Fortune 500. |
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