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| Author: | Clemons, E. Hann, I. |
| Title: | Rosenbluth international: strategic transformation of a successful enterprise |
| Journal: | Journal of Management Information Systems
1999 : FALL, VOL. 16:2, p. 9-27 |
| Index terms: | MANAGEMENT INFORMATION INFORMATION SYSTEMS SUCCESS |
| Language: | eng |
| Abstract: | Successful companies find it exceedingly difficult to change their business strategy radically in response to impending changes in their competitive environment. Here, the authors analyze how Rozenbluth International, one of the largest travel agencies, was able to accomplish that. Threatened with disintermediation during the period of drastic restructuring of travel brokerage, the company strategically revised its value proposition. |
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