search query: @indexterm Management information / total: 196
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| Author: | Pfister, D. |
| Title: | Informations- und 82management: Bedeutung und Missdeutung von Unternehmenskultur. Resultate von Untersuchungen bei kleinen und mittleren Unternehmen (Information and marketing management. The importance of and misunderstandings about corporate culture) |
| Journal: | Internationales Gewerbearchiv
1989 : VOL., 37:3, p. 150-158 |
| Index terms: | MANAGEMENT INFORMATION MARKETING INFORMATION CORPORATE CULTURE |
| Language: | ger |
| Abstract: | International High-Tech Forum Basel performed in 1988 a survey in Swiss and Austrian small and medium-sized firms about information and marketing management and corporate culture. The article presents the results of this survey. Information requirement is the stronger the larger and the more high-tech the firms. 40 % of those surveyd have a separate marketing department. Corporate culture, ethical considerations are more important with successful than with unsuccessful firms. |
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