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| Author: | Cleaver Sellick, M. |
| Title: | Discovery, connection, nostalgia: key travel motives within the senior market |
| Journal: | Journal of Travel & Tourism Marketing
2004 : VOL. 17:1, p. 55-71 |
| Index terms: | Tourism Travel Consumers Ageing |
| Freeterms: | Seniors |
| Language: | eng |
| Abstract: | The senior travel market may be segmented and profiled with a combination of psychological characteristics - travel motives; travel risk perceptions; cognitive age as well as demographic characteristics. Activities-age, a measure of cognitive age related to the age a person identifies with while enjoying travel activities was able to discriminate between the four travel-motive segments identified with a large survey of the senior market: discovery and self-enhancement, enthusiastic connectors, reluctant travelers and nostalgic travelers. |
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