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| Author: | Davidson, H. |
| Title: | Managing brands across stakeholders |
| Journal: | European business forum EBF
2003 : SUMMER, 14, p. 85-87 |
| Index terms: | Brands Management Stakeholders |
| Language: | eng |
| Abstract: | The author of this article claims that brand management is often the worst managed aspect of many companies' business. In this article, he proposes a strategic approach on the subject. |
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