search query: @journal_id 4425 / total: 199
reference: 161 / 199
Author: | Goffin, K. Lemke, F. |
Title: | Uncovering your customer's hidden needs |
Journal: | European business forum EBF
2004 : SUMMER, 18, p. 45-47 |
Index terms: | Marketing Innovation Consumer behaviour Customers Research |
Language: | eng |
Abstract: | Companies must go beyond traditional market research techniques if they are to anticipate the future requirements of consumers. |
SCIMA