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| Author: | Füller, J. Hienerth, C. |
| Title: | Engaging the creative consumer |
| Journal: | European business forum EBF
2004 : AUTUMN, 19, p. 54-57 |
| Index terms: | Innovation Internet Consumers Groups Companies Case studies |
| Language: | eng |
| Abstract: | Online consumer groups can be a powerful source of innovation for companies. |
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