search query: @journal_id 4425 / total: 199
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| Author: | Schlegelmilch, B. Chini, T.C. |
| Title: | Roll-out that seized the market |
| Journal: | European business forum EBF
2004 : AUTUMN, 19, p. 74-78 |
| Index terms: | Marketing Markets Brands Companies Case studies Europe |
| Language: | eng |
| Abstract: | This article explores the launch of the Procter & Gamble consumer brand 'Charmin'. It is excerpted from a case study prepared by authors. |
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