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| Author: | Waarts, E. |
| Title: | Competition as an inspirational marketing tool |
| Journal: | European business forum EBF
2005 : WINTER, 20, p. 38-41 |
| Index terms: | Marketing Competition |
| Language: | eng |
| Abstract: | The tension between competitors keeps markets active, inspires managers to innovate and creates value for consumers. |
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