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| Author: | Nichols, C. West, C. |
| Title: | Ways of encouraging the corporate "intrapreneur" |
| Journal: | European business forum EBF
2003 : AUTUMN, 15, p. 20-22 |
| Index terms: | Entrepreneurship Corporate planning Brands |
| Language: | eng |
| Abstract: | There is a course to be steered between entrepreneurial anarchy and mature market sclerosis. The authors believe that armed with the right methodology, large organizations can steer a successful course between the Scylla of entrepreneurial anarchy and the Charybdis of mature market sclerosis. Such organizations will reap huge benefits. |
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