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| Author: | Roon, I. van |
| Title: | Steer clear of B-school "spin" |
| Journal: | European business forum EBF
2003 : AUTUMN, 15, p. 39-40 |
| Index terms: | Education Business schools Management education Europe |
| Language: | eng |
| Abstract: | The result of this study is that business schools in Europe appear to be focusing more on managing their reputation and identity than on disputing the rankings. |
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