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| Author: | Padmanabhan, P. |
| Title: | Navigating the Asian markets |
| Journal: | European business forum EBF
2003 : AUTUMN, 15, p. 68-71 |
| Index terms: | Multinational companies Asia China Market search |
| Language: | eng |
| Abstract: | The experience of doing business in Asia has been a sobering one for many MNCs - but companies can learn from the mistakes of others if they understand changing consumer behaviour and its strategic implications. |
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