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Author: | Ambos, B. Schlegelmilch, B. |
Title: | In search of global advantage |
Journal: | European business forum EBF
2005 : SPRING, 21, p. 23-24 |
Index terms: | Competitive advantage Knowledge management Core competence Innovation Management Strategy Planning Globalization |
Language: | eng |
Abstract: | Companies are constantly forced to search for efficiency if they are to explore or create future sources of competitive advantage. |
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