search query: @journal_id 4425 / total: 199
reference: 88 / 199
Author: | Andal-Ancion, A. Yip, G. |
Title: | Smarter ways to do business with the competition |
Journal: | European business forum EBF
2005 : SPRING, 21, p. 32-36 |
Index terms: | Strategic management Organizational structure Corporate culture Alliances Airlines Companies Case studies |
Language: | eng |
Abstract: | The key to developing successful business alliances are culture and managing expectations. |
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