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| Author: | Ambler, T. |
| Title: | A long perspective on marketing |
| Journal: | European business forum EBF
2005 : SPRING, 21, p. 50-53 |
| Index terms: | Marketing Theories |
| Language: | eng |
| Abstract: | This article aims to draw out the fundamental logic of marketing, separating it from contextual and relativist perceptions. New theories of marketing do not necessarily render the older practices invalid. |
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