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| Author: | Moingeon, B. Lehmann-Ortega, L. |
| Title: | Strategic innovation: How to grow in mature markets |
| Journal: | European business forum EBF
2006 : SPRING, 24, p. 50-54 |
| Index terms: | markets innovation strategy consumer behaviour companies growth |
| Language: | eng |
| Abstract: | For companies prepared to take risks and question the status quo, strategic innovation can create profitable growth - even in mature or shrinking markets. |
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