search query: @journal_id 4425 / total: 199
reference: 52 / 199
Author: | Forte, P. |
Title: | A Whopper of a challenge |
Journal: | European business forum EBF
2006 : SPRING, 24, p. 59-61 |
Index terms: | fast food industry restaurants companies case studies consumer behaviour health USA |
Language: | eng |
Abstract: | With the trend towards low-carb diets and the growing problem of obesity, can fast-food giant Burger King adjust to new demands from health-conscious consumers? |
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