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| Author: | Capriotti, P. |
| Title: | Risk communication strategies in the chemical industry in Spain: an examination of the web content of companies on issues related to chemical risk |
| Journal: | Journal of communication management
2007 : VOL. 11:2, p. 150-169 |
| Index terms: | public relations communication information Internet risk chemical industry Spain |
| Freeterms: | WWW |
| Language: | eng |
| Abstract: | This paper deals with how the chemical (hereafter as: chem.) industry (as: ind-y.) in Tarragona in Spain, uses the Internet for communicating with its community on issues relating to chem. risk and the impact of the chem. ind-y. on the environment, health and safety. Based on a content analysis methodology, searching the information (as: info.) at the corporate websites of the trade associations and chem. companies in the Tarragona conglomerate. The results suggest there to be some common characteristics of the chem. ind-y. strategy in providing info. on their corporate websites about the chem. risk and the impact of the chem. ind-y: a tendency to globalize the info. about these issues, the maximisation of the positive concepts such as safety and commitment etc. |
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