search query: @journal_id 4425 / total: 199
reference: 39 / 199
Author: | Tienari, J. Vaara, E. Kuronen, M-L. |
Title: | Managing the media |
Journal: | European business forum EBF
2006 : SUMMER, 25, p. 46-49 |
Index terms: | news reporting communication |
Freeterms: | media |
Language: | eng |
Abstract: | The financial press plays a crucial role in shaping business ideas. If corporate leaders wish to influence public opinion, they need to learn the art of media management. |
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