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| Author: | Esteves, J. |
| Title: | Where is your blog? |
| Journal: | Business Strategy Review
2008 : WINTER, VOL. 19:4, p. 62-67 |
| Index terms: | business communication managers Internet |
| Freeterms: | WWW |
| Language: | eng |
| Abstract: | The next frontier for weblogs is here: Top business leaders are going online to speak on behalf of their companies. Is this a silly diversion or a major competitive trend? The article author is tracking the blogosphere with a unique passion and says the first lesson from his extensive research is obvious: put blogging on your personal to-do list. |
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