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| Author: | Silberzahn, P. Cartwright, P.A. |
| Title: | Acting to see: when disruptive times call for disruptive marketing |
| Journal: | European business forum EBF
2007 : SUMMER, 29, p. 40-45 |
| Index terms: | marketing emerging markets technological innovation |
| Language: | eng |
| Abstract: | Marketers are inclined to be better selling to existing markets than creating new ones. In future, there is the need to be more creative and hands-on. |
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