search query: @journal_id 4425 / total: 199
reference: 17 / 199
| Author: | Zupancic, D. Neckermann, S. |
| Title: | Targeting the US market from Europe: Lapp Group |
| Journal: | European business forum EBF
2007 : SUMMER, 29, p. 46-49 |
| Index terms: | marketing strategy case studies subsidiary companies cables industry markets USA Europe |
| Language: | eng |
| Abstract: | Lapp Group engaged in a thorough analysis of its U.S. strategy when faced with flat growth in a crucial subsidiary which was founded 30 years ago. Discussed is a six-point plan set out to develop a new strategy and resolve its marketing problems. |
SCIMA