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| Author: | Wilson, C.M. |
| Title: | Advertising, search and intermediaries on the internet: Introduction |
| Journal: | Economic Journal
2011 : NOV, VOL. 121:556, p. 291-296 |
| Index terms: | advertising internet pricing products markets consumers on-line information retrieval |
| Freeterms: | searching WWW intermediation prominence models |
| Language: | eng |
| Abstract: | This introductory article presents this Feature as titled with the following set of articles: "Can prominence matter even in an almost frictionless market?" by A. Rhodes ; "Paid placement: advertising and search on the internet" by Y. Chen and C. He ; "A simple model of search engine pricing" by K. Eliaz and R. Spiegler ; "On the optimality of clickthrough fees in online markets" M.R. Baye, X. Gao and J. Morgan ; "Paying for prominence" by M. Armstrong and J. Zhou. |
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