search query: @author Heckler, S.E. / total: 2
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| Author: | Heckler, S.E. Childers, T.L. |
| Title: | The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What is Incongruency? |
| Journal: | Journal of Consumer Research
1992 : MAR, VOL. 18:4, p. 475-492 |
| Index terms: | CONSUMER RESEARCH MARKETING INFORMATION MULTIDIMENSIONAL SCALING |
| Language: | eng |
| Abstract: |
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