search query: @author MacKenzie, S.B. / total: 2
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Author: | MacKenzie, S.B. Spreng, R.A. |
Title: | How does Motivation Moderate the Impact of Central and Peripheral Processing on Brand Attitudes and Intentions? |
Journal: | Journal of Consumer Research
1992 : MAR, VOL. 18:4, p. 519-529 |
Index terms: | ADVERTISING ATTITUDES MOTIVATION CONSUMER RESEARCH |
Language: | eng |
Abstract: |
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