search query: @author MacInnis, D.J. / total: 2
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Author: | MacInnis, D.J. Park, C.W. |
Title: | The Differential Role of Characteristics of Music on High- and Low-Involvement Consumers' Processing of Ads |
Journal: | Journal of Consumer Research
1991 : SEP, VOL. 18:2, p. 161-173 |
Index terms: | ADVERTISING ADVERTISING RESEARCH ADVERTISING EFFECTIVENESS MUSIC |
Language: | eng |
Abstract: |
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