search query: @author Gutierrez Arranz, A.M. / total: 2
reference: 2 / 2
« previous | next »
| Author: | Gutierrez Arranz, A.M. Rodriguez Escudero, A.I. |
| Title: | La extension de marca como estrategia competitiva |
| Journal: | Esic Market
1992 : JUL-SEP, 77, p. 91-99 |
| Index terms: | TRADE MARKS MARKETING STRATEGY COMPETITIVENESS |
| Language: | spa |
| Abstract: |
« previous | next »
SCIMA