search query: @author Zielske, H. A. / total: 2
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Author: | Zielske, H. A. Henry, W. A. |
Title: | Remembering and forgetting television ads. |
Journal: | Journal of Advertising Research
1980 : APR, VOL. 20:2, p. 7-13 |
Index terms: | TELEVISION ADVERTISING MODELS |
Language: | eng |
Abstract: |
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