search query: @author Zielske, H. A. / total: 2
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| Author: | Zielske, H. A. Henry, W. A. |
| Title: | Remembering and forgetting television ads. |
| Journal: | Journal of Advertising Research
1980 : APR, VOL. 20:2, p. 7-13 |
| Index terms: | TELEVISION ADVERTISING MODELS |
| Language: | eng |
| Abstract: |
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