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| Author: | Bachelet, D. |
| Title: | Numero special : les biens durables. |
| Journal: | Recherche et Applications en Marketing
1992 : VOL. 7:4, p. 1-113 |
| Index terms: | CONSUMER GOODS CONSUMER CHOICE MARKETING RESEARCH MARKETING CONCEPT MODELS |
| Language: | fre |
| Abstract: |
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