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Author: | Chen, I. Calantone, R. Chung, C. |
Title: | The marketing-manufacturing interface and manufacturing flexibility |
Journal: | Omega
1992 : JUL, VOL. 20:4, p. 431-443 |
Index terms: | MANUFACTURING MARKETING STRATEGY FLEXIBLE MANUFACTURING SYSTEMS PRODUCTION RISK MANAGEMENT |
Language: | eng |
Abstract: | Looks at the reserach studies on Flexible Manufacturing Technology in the USA and Europe and links these to current research on the Flexibility-Uncertainty Model. |
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