search query: @author Oliver, R.L. / total: 2
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| Author: | Oliva, T.A. Oliver, R.L. MacMillan, I.C. |
| Title: | A catastrophe model for developing service satisfaction strat`gies. |
| Journal: | Journal of Marketing
1992 : VOL.56:3, p.83-95 |
| Index terms: | SERVICE MARKETING CONSUMER SATISFACTION CUSTOMERS QUALITY LOYALTY MODELS |
| Language: | eng |
| Abstract: |
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