search query: @author McQuarrie, E.F. / total: 2
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Author: | McQuarrie, E.F. Mick, D.G. |
Title: | On Resonance: A Critical Pluralistic Inquiry into Advertising Rhetoric |
Journal: | Journal of Consumer Research
1992 : JUN, VOL. 19:2, p. 180-197 |
Index terms: | ADVERTISING ADVERTISING RESEARCH |
Language: | eng |
Abstract: |
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