search query: @author Sirdeshmukh, D. / total: 2
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| Author: | Miniard, P.W. Sirdeshmukh, D. Innis, D.E. |
| Title: | Pheripheral Persuasion and Brand Choice |
| Journal: | Journal of Consumer Research
1992 : SEP, VOL. 19:2, p. 226-239 |
| Index terms: | ADVERTISING BRAND CHOICE ADVERTISING RESEARCH |
| Language: | eng |
| Abstract: |
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