search query: @author Moskowitz, H. R. / total: 2
reference: 2 / 2
« previous | next »
Author: | Moskowitz, H. R. Jacobs, B. Firtle, N. |
Title: | Discrimination testing and product decisions. |
Journal: | Journal of Marketing Research
1980 : FEB, VOL. 17:1, p. 84-90 |
Index terms: | SCALING SOFT DRINKS INDUSTRY PRODUCT TESTING |
Language: | eng |
Abstract: |
« previous | next »
SCIMA