search query: @author Givon, M. M. / total: 2
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| Author: | Givon, M. M. |
| Title: | Determination of optimal sample sizes in the beta-binomial brand choice model. |
| Journal: | Journal of Marketing Research
1980 : FEB, VOL. 17:1, p. 58-62 |
| Index terms: | SAMPLING CONSUMER BEHAVIOUR MARKETING MODELS |
| Language: | eng |
| Abstract: |
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